Theme: Chloride Reduction / Salt Smart
Timeline: November – March (or between first and last snowfall)
The salt we use to keep our roads, parking lots and sidewalks free of ice during the winter finds its way into our rivers where it is toxic to fish and harms local water quality. Salt is corrosive to our infrastructure and can kill the vegetation on our landscape. Learn more at saltsmart.org
Blog posts
- Anti-Icing: The Stripes That Keep You Safe | Download as a Word Document
- How Does Salt Melt Snow and Ice? | Download as a Word Document
- Where Do Fish Go in the Winter? | Download as a Word Document
Safe Winter Driving Graphic
More Isn’t Always Better – Salt Use PSA
Salt Smart, Save More Webinar
Social Media Posts
Anti-Icing: The Stripes That Keep You Safe
How Does Ice Melt Snow and Ice?
Where Do Fish Go in the Winter?
Past Winter Materials
2019
Blog posts
- Salt Smart Tips for Staying Safe on the Roads this Winter | Download as a Word Document
- What to Expect During a Storm | Download as a Word Document
- Winter Clean-Up Tips | Download as a Word Document
Newsletters (summarized version of blog post)
- Salt Smart Tips for Staying Safe on the Roads this Winter | Download as a Word Document
- What to Expect During a Storm | Download as a Word Document
- Winter Clean-Up Tips | Download as a Word Document
Infographic: “Why Be Salt Smart?”
Bookmark for Residents
Bookmark files are optimized for print: PNG, 300dpi, CYMK with a 1/8″ bleed:
Back of bookmark, “4 Steps to Be Salt Smart” reformatted as a graphic for websites and social media (click to download):
Snow & Ice Removal FAQ
Online page at saltsmart.org/FAQ
Word document: customize with information specific to your community, such as ordinances
Social Media Posts
Let us know how we can customize these posts for you with your logo or information specific to your community. Email Lea Rodbarry, Watershed Communications Specialist, at lrodbarry@theconservationfoundation.org.
Salt Smart Tips for Staying Safe on the Road this Winter
What to Expect During a Storm
Winter Clean-Up Tips
Winter Seasonal Campaign Checklist
Use this checklist to track your use of outreach materials to meet MS4 Public Education and Outreach requirements.
2018
Social Media Posts
