Theme: Chloride Reduction / Salt Smart
Timeline: November – March (or between first and last snowfall)

The salt we use to keep our roads, parking lots and sidewalks free of ice during the winter finds its way into our rivers where it is toxic to fish and harms local water quality. Salt is corrosive to our infrastructure and can kill the vegetation on our landscape. Learn more at

Blog posts

Safe Winter Driving Graphic

More Isn’t Always Better – Salt Use PSA

Salt Smart, Save More Webinar

Social Media Posts

Anti-Icing: The Stripes That Keep You Safe

How Does Ice Melt Snow and Ice?

Where Do Fish Go in the Winter?

Past Winter Materials


Blog posts

Newsletters (summarized version of blog post)

Infographic: “Why Be Salt Smart?”

Bookmark for Residents

Bookmark files are optimized for print: PNG, 300dpi, CYMK with a 1/8″ bleed:

Download front

Download back

Back of bookmark, “4 Steps to Be Salt Smart” reformatted as a graphic for websites and social media (click to download):

Snow & Ice Removal FAQ

Online page at


Word document: customize with information specific to your community, such as ordinances

Social Media Posts

Let us know how we can customize these posts for you with your logo or information specific to your community. Email Lea Rodbarry, Watershed Communications Specialist, at

Salt Smart Tips for Staying Safe on the Road this Winter

What to Expect During a Storm

Winter Clean-Up Tips

Winter Seasonal Campaign Checklist

Use this checklist to track your use of outreach materials to meet MS4 Public Education and Outreach requirements.


Social Media Posts

<< Click to go back to all season campaigns.

Get in Touch

Naperville, IL 60565

Phone: 630-428-4500
Fax: 630-428-4599

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2021 Meeting Dates

January 21
March 18
May 20
July 15
September 16
November 18