Seasonal Campaigns

To make it easy for municipalities to conduct outreach with residents about important stormwater management topics, the Coalition has worked to develop four seasonal outreach campaigns. Municipalities can customize and incorporate these messages into their existing communications strategies.

Check this page for routine updates throughout each season! Members can contact Lea Rodbarry at with any questions or requests to customize material to your agency.


Theme: Native Plants
Timeline: April – June

There are a number of benefits to incorporating native plants into our landscapes. Not only do these plants create habitat for native species, they also have deep root systems that help infiltrate rain water, reducing the volume that runs off into our storm sewer system.

Blog posts:
Newsletter articles (summarized versions of blog posts):
Social Media posts

Click the images below to enlarge and download for your own social media use. If you would like posts customized for your agency, please contact Lea Rodbarry, Watershed Education & Outreach Assistant: or 630-428-4500 x109

Adding Native Trees to Your Landscape
Plants 101
Planting Native Plants in Your Landscape


Theme: Detention Basins
Timeline: June – August

Stormwater ponds can be beautiful amenities in the communities they serve, however; they need to be maintained so they continue to function properly as part of our stormwater management infrastructure. Some Homeowners Associations are not aware of their stormwater pond maintenance responsibilities.

Blog posts:
Newsletter articles (summarized versions of blog posts):
Social Media posts:
Stormwater Detention Basin Basics
Benefits of Native Buffers for Detention Basins
Ways Homeowners Impact Detention Basins

Follow Lower DuPage River Watershed Coalition on Facebook for examples of how to share these posts with your community!

For communications staff: Summer Seasonal Campaign Checklist

Use this checklist as a reminder to utilize our outreach materials and to facilitate reporting of MS4 Public Education and Outreach requirements.


Theme: Leaves
Timeline: September – November

Leaves that find their way onto our sidewalks and streets can clog storm sewers, causing standing water. In addition, the leaf litter increases nutrients in our rivers and streams, which can cause excessive algae growth.

Resources coming September 2019


Theme: Chloride Reduction / Salt Smart
Timeline: November – March (or between first and last snowfall)

The salt we use to keep our roads, parking lots and sidewalks free of ice during the winter finds its way into our rivers where it is toxic to fish and harms local water quality.  Salt is corrosive to our infrastructure and can kill the vegetation on our landscape. Learn more at

Resources coming November 2019